i
Appointment
In our studio and atelier in south-west London — or, because your time is your most valuable asset, at your office or your home.
Embrace your style
Made-to-measure suits and shirts for men who see the value in looking sharp and gallant. Cut in London since 2005.
Shuber & Krol, New King's Road
Since our beginnings our goal has always been to create men's clothing that looks great, fits perfectly, is made from the world's best fabric mills and is good value for money.
2005Family run since
20+Measurements at your consultation
6–8Weeks to your final fitting
1Paper pattern, drafted for you alone
What we make
Ready-to-wear and made-to-measure suits and shirts, every one altered in-house until it fits.
- 01
Made to Measure
Suits and jackets cut from a paper pattern drafted to your measurements.
- 02
Shirts
Ready-to-wear and made-to-measure shirts to wear with your suit.
- 03
Weddings
The groom, the best man and the whole party, fitted in the studio or at home.
- 04
Evening wear
Dinner suits and peak-lapel jackets for black tie.
- 05
Alterations
Every suit is Made to Fit, with a full alteration package carried out in-house.
The process
Three steps to your suit
Traditional methods with a modern approach. Your clothier works from scratch with you, starting with a paper pattern cut to your measures.
ii
Consultation
Over 20 measurements, then the questions that shape the pattern:
- What occasion is the suit for?
- What shoes do you like to wear?
- What do you usually carry in your pockets?
iii
Fit
Within 6–8 weeks your suit arrives in the studio for its final fitting, with a perfect fit guarantee. Any adjustments are made in-house at no extra cost.
Your pattern starts with a conversation.
Book a consultationThe cloth
A wide selection of fabrics and linings for each season. Drag through a few of the cloths your clothier will show you.
Navy worsted
The first suit for most men, and the most worn.
Chalk stripe
The City suit, double- or single-breasted.
Prince of Wales check
Grey check with a fine overcheck.
Brown check
Country cloth for jackets and three-pieces.
Royal blue
A favourite for the groom and his party.
Mid-grey flannel
Soft, warm and easy to wear.
Black barathea
For dinner suits and black tie.
Tweed
For a sports jacket that lasts.
In our clients' words
What can I say? Basim is the best. I have tried various bespoke experiences over the years and all fall far short of what is offered by Shuber & Krol.
The quality of the suits and jackets Shuber & Krol have made for me is excellent, using high quality materials and a keen eye for unique detailing.
I needed a tailored jacket for formal wear at my yacht club and it is beautifully made, with the highest attention to detail.
Basim is a pleasure to deal with and great at helping you get exactly what you desire in the end product at a competitive price.
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Made for our clients
View the gallery
Visit the studio
The studio
Have a question? Our team is always ready to help. Come to us anytime — we're glad to see you.
158 New King's Road
London SW6 4LZ
Opening hours
- Tuesday – Friday
- 10am – 6pm
- Saturday
- 10am – 4pm
- Sunday & Monday
- Closed
Home / Made to Measure
Made to Measure
Traditional methods, a modern approach — and a paper pattern cut to your measures.
Every suit begins with a pattern drawn for one man.
The tailoring process at Shuber & Krol combines traditional methods with a modern approach. The tailor works from scratch with each individual client, starting the unique paper pattern cut to the client's measures.
From jacket length and lapel width to button location, and a wide selection of fabrics and linings for each season, your clothier will guide you through the design process to meet your style and budget.
i
Appointment
We serve customers around the UK, and although we have a beautiful studio and atelier in south-west London that we would love to see you in, we always understand that your most valuable asset is time. We'll come to you, at your office, or even better at your home.
ii
Consultation
In a few minutes, your clothier will take over 20 measurements and gather some very important information:
- What occasion is the suit for?
- What shoes do you like to wear?
- What do you usually carry in your pockets?
Additionally, we determine shoulder slope and position, arm position and many more details that enable us to create a pattern exclusively for you.
iii
Fit
Within 6–8 weeks of placing your order, your suit will arrive in our studio ready for your final fitting. S&K suits come with a perfect fit guarantee: any adjustments are determined at that very same fitting, and all alterations are carried out in-house by our experienced team at no extra cost.
The consultation
0+ measurements
Your clothier takes over 20 measurements, then reads your posture: shoulder slope and position, arm position and the many small details that let us create a pattern exclusively for you.
- 01Shoulder width
- 02Shoulder slope
- 03Chest
- 04Waist
- 05Seat
- 06Jacket length
- 07Sleeve length
- 08Bicep
- 09Wrist
- 10Arm position
- 11Trouser waist
- 12Thigh
- 13Knee
- 14Inside leg
- 15Outside leg
- 16Hem
Navy, notch lapel, two buttons, burgundy tie
The fitting room
The options are simply endless.
Choose your cloth, lapel and fastening, then finish with a tie and pocket square. Your clothier will guide you through the rest at your consultation.
Your jacket
Navy, notch lapel, two buttons
Good to know
How long does a made-to-measure suit take?
Within 6–8 weeks of placing your order, your suit arrives in our studio ready for your final fitting.
Do I have to come to the studio?
No. We would love to see you in our studio and atelier in south-west London, but we serve customers around the UK and can come to you at your office or your home.
What happens at the consultation?
Your clothier takes over 20 measurements and asks what the suit is for, which shoes you like to wear and what you usually carry in your pockets. We also determine shoulder slope and position and arm position, then guide you through cloth, lining and design choices to suit your style and budget.
What if it needs adjusting?
S&K suits come with a perfect fit guarantee. Any adjustments are agreed at your final fitting and carried out in-house by our experienced team at no extra cost.
Do you make shirts too?
Yes. We offer ready-to-wear and made-to-measure suits and shirts.
A suit that wears and feels like bespoke.
All Shuber & Krol suits are Made to Fit, which means they come with a full alteration package to make the suit wear and feel like a bespoke suit. That applies to our whole collection, whether you purchased online or in store.
Book a two-hour fitting appointment online, call us on 020 7371 8687, message us on WhatsApp on +44 7961 707830 or email info@shuberandkrol.co.uk.
We also offer a callout service for groups, or when you purchase three suits or more from us, where a professional tailor will attend your home or office to conduct the fitting at no cost.
Before you book a callout
i
Callouts are strictly within London, inside the M25.
ii
This service applies to suits purchased from Shuber & Krol only, and does not apply to suits purchased in the sale.
iii
We do not give out vouchers as an alternative to our alteration service. All suits must be altered with S&K.
Home / Gallery
The gallery
26 photographs
Established in 2005. Family run ever since.
Established in 2005, Shuber & Krol is a family run business that offers high-quality ready-to-wear and made-to-measure suits and shirts for men who see the value in looking sharp and gallant. Our skilled tailors handle all of our cutting and sewing, ensuring precision in all production processes with attention to the details.
A suit is always, always a stylish choice — but only when it's crafted from high-quality materials. Having a suit made from quality fabrics defines how it wears and looks. We guarantee that our suits will be suitable to your lifestyle and your everyday needs.
Our success is built on understanding the principles of classic tailoring, combining them with modern designs and technology — which is what creates customer satisfaction.
In our clients' words
Basim has made 2 suits and a coat for me so far, the quality is solid, and his creative suggestions are always well received.
Superb customer service and a willingness to go beyond the call of duty to ensure you get what you want. Highly recommended.
We received first class service every step of the way. Thank you to everyone at Shuber & Krol. I will definitely be coming back for more!
I have had two blazers and a waistcoat made for me by Shuber and Krol in the last year. I would strongly recommend anyone looking for some bespoke pieces to pay him a visit.
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- Studio
- 158 New King's Road, London SW6 4LZ
- Phone
- +44 (0)20 7371 8687
- info@shuberandkrol.co.uk
- +44 7961 707830
- Hours
- Tuesday – Friday 10am – 6pm
Saturday 10am – 4pm
Closed Sunday & Monday
Home / Contact us
Contact us
Questions, quotes or a photo of your suit: write to us here or on WhatsApp. To choose a time straight away, make an appointment. Open in Google Maps
Home / Weddings & evening
The groom & his party
The groom, the best man and the whole party, made to measure and fitted in the studio, or at home.
One standard for everyone in the photographs.
A wedding party looks its best when every suit is cut for the man wearing it. Each member of the party has his own consultation and his own paper pattern, so the groom, the best man, the fathers and the ushers all wear suits that fit as if they were bespoke.
Within 6–8 weeks of your order the suits arrive in the studio for final fittings, with our perfect fit guarantee: any adjustments are made in-house at no extra cost.
The groom
Royal blue is a favourite for the groom and his party; navy, grey and checks are cut just as often.
The party
Best man, fathers and ushers, measured together or one by one, and finished to match.
Black tie
Dinner suits and peak-lapel jackets in black barathea, for the evening and every gala after.
- Studio
- 158 New King's Road, London SW6 4LZ
- Hours
- Tuesday – Friday 10am – 6pm
Saturday 10am – 4pm - Phone
- +44 (0)20 7371 8687
- +44 7961 707830
Home / Make an appointment
Make an appointment
Every appointment is two hours, so your consultation or fitting is never rushed. Choose the visit, the place and the time.
Appointment requested
Home / Track your order
Track your order
Tell us the name your order is under. We'll open WhatsApp with your message ready to send, and the studio will reply with an update on your suit.
OrderedYour pattern is drafted and the cloth is cut.
In the makingUsually 6–8 weeks to your final fitting.
Final fittingAdjusted in-house at no extra cost.
Home / Appointments & cancellations
Appointments
Cancel with 24 hours' notice, full refund
If you cancel or move your appointment at least 24 hours before it starts, you receive a full refund.
If we cancel, full refund
If Shuber & Krol ever has to cancel your appointment, you receive a full refund.
Two-hour appointments
Every appointment is two hours long: Tuesday to Friday 10am – 6pm, Saturday 10am – 4pm. Closed Sunday and Monday.
Perfect fit guarantee
Any adjustments are determined at your final fitting, and all alterations are carried out in-house by our experienced team at no extra cost.
Home / Returning an order
Returning an order
If you wish to return an item for any reason within 14 days of purchase, please follow the steps below.
- Contact us at orders@shuberandkrol.co.uk with your order number.
- We will then create a UPS return label and email it to you.
- Print the pre-paid label, then contact UPS to collect the parcel at a time convenient to you, or take the parcel to a local UPS drop-off point.
Outside 14 days
Returns outside of the 14-day period may be accepted only at our discretion, and will only be refunded as credit in the form of a promotion code redeemable online only.
Condition of returns
All goods are to be returned unused, in their original packaging with all labels and garment tags still attached, with hanger and suit cover. Any garments returned in an unsellable state will be returned to the customer and the refund will not be processed. This does not affect your right to return faulty goods.
Home / Privacy policy
Privacy policy
Our promise to you
- We will only use your data to help us provide the right experience for you as a customer.
- We'll protect your data as if it's our own.
- We'll always respect your choices on what we do with your data and how we contact you.
- We'll only keep it as long as necessary.
Shuber & Krol Ltd. will act as the data controller.
Information we collect
We may collect the following information directly from you when you communicate with us or fill in forms on our website, such as when you register for information or make a purchase:
- your name and contact information, including email, postal address, landline telephone and mobile number;
- your billing and marketing preferences, in order to tailor our communications to you;
- transaction information, and details of your contact and purchase.
When you visit our website, we may collect information about the resources that you access, including but not limited to traffic data, location data, web logs and other communication data. Examples of this data include the pages and products you viewed and for how long, the address your computer uses to connect to the internet and the type of device you used to visit our site. We use cookies to collect this data.
How we use your data
In order to fulfil our promised delivery and contract to you, we will need to supply your data to our warehouse and our chosen courier or collection depot for your delivery.
- Marketing via email or post. At every interaction point you will have the choice to opt out of marketing messages. This will be actioned immediately upon your request.
- Fraud protection and detection. It's vital we monitor orders to protect you from fraudsters and crime.
- Web advertising. We work with carefully selected websites to serve adverts that personalise your online experience.
- Research and analysis. We listen to our customers through their feedback and actions in order to develop the Shuber & Krol proposition and deliver better service and products. We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources such as Experian or ClearScore. This may include our agencies who help us analyse our trends, purchase patterns and performance. This will be anonymised before leaving our business.
- Payment details. All payment details are fully anonymised in our internal systems.
- Cookies and browsing behaviour. This helps us improve the online experience and give you the best possible shopping experience. We also use this to target you with adverts online.
- Recorded calls are used by our customer services team to review and improve customer experience, and to examine and improve staff performance when dealing with customer queries.
When we use third-party service providers, we disclose only the personal information that is absolutely necessary to deliver the service, and we have a contract in place that requires them to keep your information secure and not to use it for their own purposes. However, we may also disclose your personal information to third parties: in the event of our business being sold; where we are legally required to disclose your information; and to assist fraud protection and minimise credit risk.
Cookies
This site uses cookies — small text files placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third-party applications like Google Analytics. You may prefer to disable cookies on this site and on others; the most effective way to do this is to disable cookies in your browser. We suggest consulting the help section of your browser.
What we will never do with your data
- We will never sell it to any third party.
- We will never leave it unprotected.
- We will never ignore your wishes.
How our marketing opt-ins work
At every interaction point, you will have the opportunity to change your preferences. We market to you under a blended option of legitimate interest and marketing opt-in. You may change your opt-in status at any time — by speaking to a store colleague or by clicking the unsubscribe link in any email you receive from us.
Your information outside of the UK and EU
We may transfer data that we collect from you to locations outside of the European Economic Area (EEA) for processing and storing. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers, for example in processing your order, your payment details and the provision of support services. Where we transfer your information outside of the EEA, we will ensure safeguards are in place so it remains secure and adequately protected.
Keeping your information
We need to keep your information for a certain period to provide customer support, purchase history, prevention of fraud and analytics. We keep these records for the following time scales:
- Cookie and browsing behaviour — 30 days.
- Email sign-ups where no purchase has been made — 2 years.
- Purchases — order information is kept for 7 years from your last purchase, and anonymised after 5 years.
- Calls to our customer service desk on 020 7371 8687 are recorded and automatically deleted after 6 months, or manually on request under the right to be forgotten.
In case of a data breach, system administrators will immediately take all needed steps to ensure system integrity, will contact affected users and will attempt to reset passwords if needed.
Your rights
- You have the right to stop direct marketing messages at any time.
- You have the right to the correction of any of your records.
- You have the right to access your records at any time.
- You have the right to have your records erased at any time.
- You have the right to request that we provide your details to you or any other service provider.
- You have the right to complain to your country's data protection regulator.
- You have the right to restrict the profiling of your data.
If you wish us to help you with any of the above rights, please email info@shuberandkrol.co.uk.
Ongoing changes to data protection
The digital world is rapidly evolving. In order to maintain a competitive, customer-focused business we may from time to time make amendments to this page. If we make significant changes, we promise to notify you, so you are able to review and amend your consent as required.
Contact us
For data-specific queries, please email info@shuberandkrol.co.uk. For all other enquiries, call us on 020 7371 8687, email info@shuberandkrol.co.uk or write to us at Shuber & Krol, 158 New King's Road, London SW6 4LZ.
Any passing on of personal data for legal purposes will only be done in compliance with the laws of the country you reside in.